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About Us

We Believe in Beautiful Hair, Every Day

Keratin Complex® revolutionized the beauty industry in 2007 when a group of industry innovators discovered a new way to care for your hair by merging proven keratin science with cutting-edge technology. They created Natural Keratin Smoothing Treatment, a first-of-its-kind smoothing treatment that pioneered the way to healthy, smooth, frizz-free hair and winner of the Favorite Smoothing Treatment by Behind the Chair Stylist Choice Award for 8 years in a row. Since then, we have continued to push boundaries and remain the leaders in smoothing with a full collection of customizable keratin treatments for every hair type. 

We are proud to be the #1 product line of choice for salon professionals. Over the years we’ve brought the same power of Keratin to a full line of salon-quality hair care products including a comprehensive keratin-enhanced color line. Our unique formulas are engineered with our proprietary Keratin to eliminate frizz, repair damage, strengthen, and soften for undeniably healthy hair.

Our smoothing treatments and color services are available nationwide through our certified salons. Shop our full portfolio of blow dry aids, hot tools, styling products, and shampoos and conditioners right here to experience the transformative benefits of Keratin Complex. 

See for yourself what makes Keratin Complex, first and still the best.

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The Science of Keratin

Keratin is a protein and the major component in hair, skin and nails; in fact, hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).

Keratin depletes when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—like potholes in a road. Replenishing lost keratin helps correct porosity and smooth the hair’s surface. It restores strength and elasticity—giving the hair a more youthful, healthy appearance.

What is unique about Keratin Complex Smoothing Treatments?

The innovative technology in our revolutionary keratin treatments binds keratin to the hair. This helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color incorporates this signature keratin technology into the hair-coloring process, which helps make the hair stronger and smoother as it undergoes a color transformation.

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