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NEW! KCRIO Restorative Keratin System

Inspired by the vibrant energy and diversity of Rio de Janeiro, KCRIO was built to thrive in humidity, delivering straighter, sleeker, smoother results with luminous, glass-like shine. Formulated without formaldehyde, this professional system delivers results that last up to three months.

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    Shop by Collection

    Our products are enhanced with Signature Keratin for salon-quality, frizz-free, and healthy hair at home.

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    Keratin Treatments

    Each of our treatments eliminates frizz, increases manageability, repairs damage, and leaves the hair with luminous shine!

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  • Smiling client with curly hair sitting in a salon chair, while the stylist stands beside her, both looking pleased with the result.

    Express Service Menu

    Transform your hair in the time it takes for a coffee break. Add Signature Keratin to any cut, color, or blow-dry.

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  • Client receiving a relaxing hair wash at a salon, with close-up focus on the stylist’s hands and the washing process.

    Salon Services

    Find the best service for you and book your appointment with a Keratin Complex® Certified Salon now!

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  • A hairstylist wearing gloves and a Keratin Complex apron blow-drying a client's hair in a modern salon setting.

    KERATIN COMPLEX PRO

    Access exclusive products, salon pricing, tools and resources for professional hair stylists!

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  • AT-HOME HAIR CARE

    Shop now and discover what it feels like to have beautiful hair every day.

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Collage of four women with different hair types using Keratin Complex products, showcasing the brand's versatility for all hair textures.

What is keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects hair nourishment and moisture. Keratin also forms a protective shield around the hair. When keratin is optimized, it leads to strong, healthy hair.

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