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  • Keratin Care Smoothing Shampoo and Conditioner, KCTEXTURE Intense Hydrating Masque, and KCTEXTURE Leave-In Conditioner, displayed against a blue background.

    Shop by Collection

    Our products are enhanced with Signature Keratin for salon-quality, frizz-free, and healthy hair at home.

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  • Side-by-side before and after photos of a woman, showing a transformation from frizzy hair to smooth, voluminous curls.

    Keratin Treatments

    Each of our treatments eliminates frizz, increases manageability, repairs damage, and leaves the hair with luminous shine!

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  • Smiling client with curly hair sitting in a salon chair, while the stylist stands beside her, both looking pleased with the result.

    Express Service Menu

    Transform your hair in the time it takes for a coffee break. Add Signature Keratin to any cut, color, or blow-dry.

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  • Client receiving a relaxing hair wash at a salon, with close-up focus on the stylist’s hands and the washing process.

    Salon Services

    Find the best service for you and book your appointment with a Keratin Complex® Certified Salon now!

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  • Stylist wearing a 'Keratin Complex' apron while blow-drying a client's hair.

    KERATIN COMPLEX PRO

    Access exclusive products, salon pricing, tools and resources for professional hair stylists!

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  • Two models with different hair types, one with straight blonde hair and the other with natural curly hair, holding Keratin Complex styling products against a pink background.

    AT-HOME HAIR CARE

    Shop now and discover what it feels like to have beautiful hair every day.

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What is keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects hair nourishment and moisture. Keratin also forms a protective shield around the hair. When keratin is optimized, it leads to strong, healthy hair.

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