BOCA RATON, FL (March 2023) – Sweet 16, indeed! It’s hard to believe that it has been 16 years since Keratin Complex®  took the salon professional industry by storm in 2007, when a group of industry innovators discovered a new way to care for and smooth hair by merging proven benefits of keratin science with cutting-edge technology. It’s time to celebrate the 16 years of amazing innovations and stellar achievements of Keratin Complex and gear up for the new products and even more advances to come.

What made this brand so special and unique? Keratin Complex made an indelible impact in the hairstyling community with its very first award-winning launch: Natural Keratin Smoothing Treatment (NKST). This is the innovation that started it all! Created as the ideal solution for clients seeking frizz control and smoother hair, NKST is the brand’s top-selling keratin smoothing treatment and offers lasting results for up to five months. The Signature Keratin-infused formula blocks humidity, repairs damage, increases manageability, adds shine, enhances color vibrancy, and reduces blow-dry time. No wonder it became such a must-have for salons, stylists and their clients.  

Over the years, there have been so many milestones and launches to recognize. Since its inception, Keratin Complex has emerged as the leader in the professional smoothing category, providing a gamut of celebrated offerings – including in-salon hair treatments, keratin infused hair color, hair care, hair styling, and hair tools. It is truly one of the very few full-service professional companies in the industry today.


In honor of Keratin Complex’s Sweet 16, the brand is celebrating by offering 16% OFF sitewide for the first 16 days of April. This is an exceptional, one-time offering that is not to be missed!


“We invite you to join our Sweet 16 celebration as we recognize the benefits of our Signature Keratin from a business perspective and a hair result perspective,” stated Zoe Hyams, Senior Vice President of Marketing and Public Relations. “As a brand dedicated to empowering business builders, we are proud to have provided stylists with cutting-edge solutions and treatments that has helped beauty professionals transform their revenue while delivering stunning results to their clients. There are many reasons why NKST has remained a leader, year after year, delivering superior results for all hair types. As we acknowledge these 16 years, we reflect on our heritage and remain steadfast in our commitment to supporting our clients’ growth and success. We thank you for continuing to support our brand and our team wishes everyone a Happy Sweet 16th and promise many more innovations to come.”


The Keratin Complex product portfolio has only become more robust since its launch and has continued to innovate and educate the salon professional industry around the globe. Some more recent milestones – and reasons to celebrate include:



  • Keratin Complex was acquired by Manidae Beauty. Since 2017, the breadth of product innovation that has occurred astounds with some of the following highlights….



  • All-new packaging rebranding
  • Launch of KCMAX, Keratin Complex’s strongest hair smoothing system that delivers ready-to-wear hair for up to three months
  • Launch of keratin-enhanced styling collection



  • Launch of KCSMOOTH, a maximum manageability keratin treatment



  • All-new turn-key keratin treatment system kits with new packaging launched
  • Brand launch nationwide at SalonCentric



  • Launch of KCTEXTURE, the first curly hair keratin treatment that requires no heat – a true innovation!


As if that weren’t enough, there’s even more excitement coming soon. This Spring, Keratin Complex will update one of their heritage treatments, EBO, and with this update will come a new name, KCEXPRESS. This is truly a game-changer - an innovative 15-minute in-salon color-locking treatment that stylists and clients will love. Keep your eyes peeled for all the details on this latest launch–as well as other groundbreaking technologies that are on the horizon.


Keratin Complex products can be found at SalonCentric nationwide, your local independent distributor or

Back to blog