KCEXPRESS product photo

KCEXPRESS launches at JCPenney Salons nationwide

Keratin Complex, the leader in professional smoothing treatments, is thrilled to announce the launch of KCEXPRESS Express Blow Out Smoothing System at JCPenney Salons nationwide as of October 1st.

 Keratin Complex’s KCEXPRESS is an amazing 15-minute hair smoothing and color-locking treatment powered by Keratin Complex’s proprietary Signature Keratin. It is the ultimate in-salon express smoothing treatment that prevents color fade, increases manageability, eliminates frizz and delivers radiant shine for up to six weeks!

KCEXPRESS will be available on an exclusive Keratin Complex service menu at JCPenney salons nationwide. It will be offered two ways – as a 15 minute color-locking add-on service and also as a standalone, quick one-hour treatment.

The addition of KCEXPRESS to the JCPenney Salons’ service menu marks the third treatment and fourth service in the exclusive suite of Keratin Complex treatments.  JCPenney Salon also offers the iconic Natural Keratin Smoothing Treatment (NKST), which delivers up to five months of beautifully smooth, shiny and easily manageable hair along with Personalized Blow Out Smoothing Treatment (PBO), a customizable keratin treatment that offers smooth, sleek results or curl-enhancing results for up to three months.

“We are thrilled to announce the extension of our long-standing, strong partnership with JCPenney salons nationwide.” says Zoe Hyams, Senior Vice President of Marketing and Public Relations. “The introduction of our fastest smoother, KCEXPRESS, not only offers JCPenney guests a quick, healthy hair treatment option, but also equips JCPenney’s network of 6500+ stylists with the tools to maximize their services and deliver healthy, beautiful hair results to their guests. We are excited to expand our partnership with JCPenney and their amazing stylist team across the nation.”

To celebrate the launch, all those who receive a KCEXPRESS add-on service in the month of October will receive a 1.7oz. Keratin Obsessed Multi-Benefit Leave-in Spray for free to maintain the results at home.

Scheduling a KCEXPRESS service is simple. Clients can conveniently visit www.jcpenney.com/account/dashboard/appointments to book an appointment at their nearest JCPenney Salon location offering the KCEXPRESS treatment.

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