“Together, we’re not just launching a service—we’re reimagining how stylists can grow their business, elevate their client experience, and reclaim their time behind the chair,” shares Zoe Hyams, SVP of Marketing & PR at Keratin Complex®. “Tabatha is a force in our industry—she doesn’t just inspire, she empowers. As a brand, it’s our responsibility to lead with purpose and provide real solutions that help our beauty community thrive.”
With that mission at the forefront, Keratin Complex®, the brand that revolutionized the smoothing category, is proud to announce a dynamic new partnership with Tabatha Coffey, renowned salon business expert, reality TV personality, and transformational leadership coach, to support the launch of its all-new Perfect Color Service featuring Express Color & Smoothing System. Together, the brand and Coffey are on a mission to help stylists rethink how they approach color services, time, and income, bringing modern strategies to the reality of the salon. “The way we do business has evolved, and we need to evolve with it,” says Coffey. “Time is our most valuable resource, and clients want more than just great results; they want efficiency, care, and a premium experience. Keratin Complex understood this shift and created a service that honors both the client’s time and the stylist’s. It’s not just smart, it’s necessary if we want to stay ahead and thrive.”
A New Era of Express Services
The Express Color & Smoothing System combines two professional services—KeraLuminous10 10-Minute Express Permanent Color and the KCEXPRESS® 15-Minute Color-Locking, Anti-Frizz Treatment into one efficient appointment with results that last up to six weeks. Stylists can deliver vibrant, 100% gray coverage with long-lasting frizz control and shine, all in less time than a traditional color service. “When I saw this service in action, real stylists, real results, it clicked immediately,” says Coffey. “Gray coverage is a foundational service in the salon; it’s what I call your ‘pay-the-mortgage’ client. This new system delivers consistent, vibrant color and adds a smoothing, color-locking treatment. Two high-performance services in the time it usually takes for one? That’s smart business for stylists and added value for clients.” She continues, “The client conversation is simple. Just like we moisturize to maintain skin health, this treatment nourishes and protects the hair while delivering essential gray coverage. It’s a professional, elevated upgrade that enhances results, supports hair health, and increases stylist income, all in less time. That’s a win-win.” Together, Keratin Complex and Tabatha Coffey are redefining what’s possible behind the chair, with a simple, smarter approach that delivers more income, more impact and more time back in the day.
Available at SalonCentric
The Express Color & Smoothing System is available at SalonCentric. Stylists can explore this innovative new service and unlock the power of faster, better-performing color and smoothing—all in one streamlined appointment.