Ashley Graham posing in an oversized blue sweater

Keratin Complex partnered with celebrity stylist extraordinaire, Virginie Moreira, for Tommy Hilfiger New York Fashion Week Show

It’s New York Fashion Week and one of the highlights of it is undoubtedly the Tommy Hilfiger show. Real-life models and virtual creatives took to the physical and digital runways, bridging IRL and URL worlds, for a truly immersive and innovative event. Keratin Complex partnered with celebrity stylist extraordinaire, Virginie Moreira, to help create hair styles that perfectly embodied not only the Tommy Hilfiger woman and man but the experiential event itself. The styles included side ponytails, double twists and amazing textured looks that underscored the diversity of looks and hair types of the models.

A model walking down a runway

Tommy Hilfiger is an iconic brand that certainly didn’t rest on its laurels. The hair looks designed by Virginie were completely in sync not only with the event, but with our Keratin Complex ethos of providing beautiful hair every day to everyone – no matter the hair’s texture or fabric,” commented Zoe Hyams, Senior Vice President Marketing and PR, Keratin Complex. ​“It was the perfect example that beautiful, healthy hair is always on trend.”

“WELCOME TO TOMMY FACTORY – THE MAKING OF A FASHION SHOW. A homecoming to our creative heart, this Fall 2022 we pay tribute to Andy Warhol’s iconic NYC factory, where he brought together fashion, art, music and entertainment. From our new TH Monogram designed in partnership with Fergus Purcell to our boundary-breaking collaboration with British designer, Richard Quinn, this Fall we’re colliding the classic with the new to light up what’s next. Remixing traditional Americana codes with a contemporary, streetwear-inspired twist. Clashing bold pop colors, reimagining proportions and restyling heritage classics in unexpected ways. This is modern prep, for all. An inclusive celebration of pop culture and creativity, across all worlds from IRL to URL – this is Tommy Factory.” – Tommy Hilfiger

Two women looking at the camera, one holds an umbrella

VIP guests at the event included Travis Barker, Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss and John Legend. Inspired by Warhol’s legacy of celebrating pop culture and creative expression, the event brought together leaders from the worlds of fashion, music, art, beauty and entertainment under one roof.

Hair trends to watch in 2022/2023? A nod to the classics is in style but combine the look with a street vibe or creative bent is the way forward. Whether smooth and sleek, or braided, textured and free, healthy hair is key.

To create your own version of the hair looks shown, Keratin Complex products can be found at your local professional beauty distributor, SalonCentric or online at

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