Keratin Complex Featured in Modern Salon April 2024
Keratin Complex Express Service Menu is a must for clients who want to eliminate frizz—as well as beauty professionals who want to increase their revenue.
If you’re a salon owner growing your business, you’re offering each guest who walks through your doors an add-on service. Your salon team knows that regularly recommending add-on services will increase their own paychecks, and your guests love the benefits they’re receiving beyond a great cut and color.
Modern Salon highlighted the Keratin Complex Express Service Menu, which comprises seven quick keratin-infused hair-smoothing services. All express treatments take 15 minutes or less and can be added to any salon service, maximizing time for the client and profit for the stylist.
Beauty professionals cannot stop raving about the results—both for their clients, who can easily eliminate frizz and lock in color for up to six weeks—as well as their own bottom line.
One of clients’ and hairstylists’ most beloved Keratin Complex Express Service Menu treatments is KCEXPRESS, which eliminates frizz and locks in color while keeping hair’s natural body and texture intact.
Beauty professionals can use KCEXPRESS in two ways: as a stand-alone one-hour service or as a 15-minute color-locking service. Both treatments deliver frizz-free hair up to six weeks.
For Detlev Gessner, owner of Detlev Lifestyle Salon in Coconut Grove, Florida, KCEXPRESS is the perfect solution to constant humidity. “We live in Miami, so humidity is present every day,” Gessner says. “KCEXPRESS is quick and easy, and many guests are already there for a color service anyway […] Guests love the shine and it seals in their color. Plus, they don’t have to worry about their hair ‘blowing up’ in the humidity after the service.”
Mindy Ali, hairstylist at The Salon at Ulta Beauty in Chicago, loves KCEXPRESS because, “[It] cuts drying time down and makes curls more defined […] Most clients are looking for more manageable hair and this is a game changer for them—they spend a lot less time and effort on their hair.” At The Salon at Ulta Beauty, KCEXPRESS is $50 for an add-on to color and $115 for a stand-alone treatment or add-on to a cut. It only takes a few extra minutes, and Ali has been averaging approximately five KCEXPRESS treatments per week. “That translates to an extra $12,500 annually without adding extra time to the service,” says Ali.
Ariel Hitchens, a textured hair specialist and lead stylist at Kenneth’s Salons & Day Spas in Columbus, Ohio, notes that offering KCEXPRESS, as well as Keratin Complex Vitalshot Bond Rebuilder, have significantly increased her revenue. Hitchens’s haircuts are $69 and the salon charges $105 for the KCEXPRESS add-on. “Last year, I was working only three days a week and almost made six figures,” says Hitchens. And for Hitchens’s clients, the results have been invaluable. “I have one client with natural wave to her hair who says she feels like she no longer needs to use her flat iron,” enthuses Hitchens. “Just a quick blowout gives her the results she wants after getting the KCEXPRESS treatment.”
Victoria Taylor, director of Red Market Salon in Miami, says her salon performs an average of 30-35 KCEXPRESS stand-alone, one-hour treatments per month. Red Market offers the full Express Service Menu, including the Red Carpet Blow Dry service, which mimics the results of a Keratin Complex semipermanent hair-smoothing treatment with a sleek, red-carpet finish. “Many of our guests are scheduling their appointments in advance, particularly for their six-week color touch-up,” Taylor says. “So integrating [Keratin Complex Express Service Menu add-on treatments] into their existing appointments streamlines the salon experience.”
If you are a beauty professional and want to offer the Keratin Complex Express Service Menu to your clients, click here.
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