Before and After images of a woman's long black hair, before it's frizzy, after it's straight and soft

What is Keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects the strength and health of the hair. Keratin also forms the protective shield around the hair, when keratin is optimized it leads to stronger, healthier hair. Leaving your hair soft, silky, shiny, and smooth. No matter the type or texture, keratin can help you achieve the goal of beautiful and healthy hair.

There is a misconception that keratin means straight hair.” Keratin = healthy, strong and smooth hair for all hair types and fabrics. When using keratin products, smooth” is just one of the results from this important ingredient. 

Benefits of Keratin

The Problem

Keratin is depleted from the hair daily. This happens through environmental factors and daily stressors, like heat styling, chemical services, dry or humid weather, age of hair, and other extreme conditions. Continued keratin depletion can cause damaged hair which can result in dry, brittle, frizzy, and dull hair.

The Solution

Signature Keratin is a high-quality keratin that is in all Keratin Complex products. Signature Keratin can repair and strengthen the bonds of the hair. Replenishing lost keratin can reinforce the structure of the hair by repairing damage, reducing frizz caused by humidity and improving the overall integrity of the hair. This key ingredient is featured in Keratin Complex products from professional smoothing treatments to shampoos and conditioners, and a wide variety of at-home deep conditioning treatments and styling products.

How Keratin is Used

Signature Keratin is a crucial ingredient that gives hair strength, elasticity, and a youthful, healthy look. When keratin is used in hair products, the keratin is capable of both penetrating the cuticle and creating a shield on the surface of the hair providing a nourishing and protective shield to the hair. Signature Keratin helps protect the hair against structural damage and enhances shine, smoothness, and health of the hair. Adding keratin into your daily haircare routine eliminates frizz, increases styling manageability, repairs damage, and leaves hair noticeably softer with incredible shine.

Keratin Treatments

Keratin treatments are done by prepping your hair, applying the keratin treatment, and then sealing it in with heat or a finishing product. A Keratin Complex smoothing treatment can give you the benefit of soft, silky, shiny, and smooth hair that lasts from 6 weeks up to 5 months, depending on the treatment used. A keratin treatment can eliminate frizz, protect the hair from humidity, strengthen the hair shaft, reduce texture, look-in color services, add shine, and increase styling manageability. When deciding to get a keratin treatment consult with your salon professional to find the best option for your hair type and needs.

Cost of Keratin Treatments

Keratin Complex Smoothing Treatment is a salon service that is done by a Keratin Complex certified salon professional. These treatments can range in price depending on treatment used and according to your area and the salon you visit. Keratin treatments should have aftercare included to maintain the longevity of the treatment.

Keratin Shampoos, Conditioners, and Aftercare Products

Keratin-enhanced shampoos, conditioners, blow-dry creams, serums, and styling products can protect, repair, and strengthen hair that has been damaged with daily stressors. These products can help with manageability and easier, faster styling, along with supporting and maintaining salon services at home. Some of these products can act like a smoothing treatment but only lasts in the hair a short time or until the hair is washed. 

Beautiful Hair Every Day!

Keratin can be a great addition to a healthy hair regimen. The replenishment of lost keratin and it’s boost to the natural keratin in the hair can have a long-lasting healthy outcome. Experience the benefits of keratin and shop all keratin-enhanced products at Keratin Complex. Whether you get a smoothing treatment or adding a couple new products to your haircare routine, Keratin Complex has a wide variety of keratin treatments and haircare products to give you beautiful hair every day!

Keratin Products

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