We’re here to celebrate you!

That’s why we crafted #KCEXPRESSIVES, a league of extraordinary stylists who harness the power of our keratin-enhanced portfolio to craft stronger, healthier hair for every hair fabric.

Pouring KCEXPRESS into a bowl.

Join the #KCEXPRESSIVES 

Stylist Community

Are you a trendsetting KC stylist?

Are you known for enriching services with our luxurious frizz-fighting keratin treatments or keratin-enhanced hair color?

Can you turn the ordinary into extraordinary?

Are you the master of maximizing 15 minutes, seamlessly adding KCEXPRESS to every color client in your chair so they can experience vibrant color results and frizz control for up to 6 weeks?

Eager to spread KERALOVE on your socials?

Do you crave spreading the KERALOVE across your social platforms becoming an integral part of our thriving KC stylist community?

If your heart is shouting “Yes!” to the above, then it’s time to make your mark!

Stylist blowdrying hair

Ready to Amplify Your Artistry?

When you join, you unlock:

  • A spotlight on our marketing channels
  • Exclusive KC swag
  • Early access to our newest products
  • Access to free education

Your Beautiful Hair Stories

Keratin Complex proudly presents our 2025 campaign, Your Beautiful Hair Stories, featuring our #KCEXPRESSIVES community. Watch as three #KCEXPRESSIVES stylists transform their clients’ hair using our innovative products!

See the Transformations

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Apply now to join the #KCEXPRESSIVES and let the magic begin!

  • A hairstylist in a black leather jacket styles a seated client's natural curly hair in a salon.

    "I love being a part of the KCEXPRESSIVES community! I feel stronger and more confident in my business and within my craft and expressing what I love!"

    Q.

    Professional Hair Stylist

    Watch the full interview 
  • A hairstylist with curly red hair uses a round brush and blow dryer to straighten a client's long blonde hair.

    "To me, being a KCEXPRESSIVE means being with like-minded individuals, creating beautiful hair. But not just that, we help them feel beautiful, confident, and strong in who they are."

    Ariel

    Professional Hair Stylist

    Watch the full interview 
  • A hairstylist with long curly hair applies hair color to a client's hair using a brush.

    "I love connecting with other stylists who are also passionate about hair. I love showing how much we love the industy and sharing our love for Keratin Complex!"

    Molika

    Professional Hair Stylist

    Watch the full interview 

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