STYLING JUST GOT A KERATIN GLOW-UP

Introducing two new keratin-powered styling innovations designed to elevate performance and protect hair health.

Meet KCRESET Reparative Dry Shampoo and KCDEFINITION Strengthening Texture Spray!

A woman with long, wavy brown hair holds up KCRESET against a plain light gray background.

NEW!

KCRESET

Extend the life of your style—and your smoothing treatment—with this keratin-enhanced dry shampoo that refreshes while repairing.     

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A woman with long wavy brown hair holds up the KCDEFENITION against a plain light gray background.

NEW!

KCDEFINITION

Create effortless texture with this keratin-enhanced spray that delivers buildable body and flexible hold.

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Built for Stylists. Loved by Clients.

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    Before and after comparison of a hair part, showing a fuller, cleaner part after using dry shampoo.

    Before

    After

    ⭐⭐⭐⭐⭐

    "Great dry shampoo. I tried a lot but the smells are overwhelming. This one has a nice smell and it’s not too strong. It works really well after my workouts. "

  • You are about to enter an image with a before and after comparison.

    A side-by-side comparison of a woman's hair before and after styling. The left side shows flat, unstyled hair, while the right side shows wavy, voluminous hair.

    Before

    After

    ⭐⭐⭐⭐⭐

    "This did a great job with my curls. It gave me volume after sleeping and has a nice smell that’s not overwhelming."
Keratin Complex KCREST, styled on a pedestal with a pink background and citrus fruits including a lemon, grapefruit, and a lime, with petals floating around.

Fragrance Story: Bright Elegance

Fresh. Refined. Effortlessly Elevated. 

KCRESET and KCDEFINITION have a modern, luminous scent. Fresh citrus opens with energy, airy florals add softness, and warm amber with creamy sandalwood anchors for a smooth, polished finish that lingers lightly.