We Believe in Beautiful Hair, Every Day

Collapsible content

#1 product line of choice for salon professionals

Keratin Complex®️ is the #1 product line of choice for salon professionals, from award-winning smoothing treatments to a full line of salon-quality hair care products, including a comprehensive keratin-enhanced color line. Our unique formulas are engineered with Signature Keratin to eliminate frizz, repair damage, strengthen, and soften for undeniably healthy hair.Access exclusive products, salon pricing, tools and resources for professional hair stylists!

Keratin Treatments

Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier while addressing individual needs and hair type. Each of our treatments eliminates frizz, increases manageability, repairs damage, and leaves the hair noticeably softer with luminous shine!

Learn More

Color Services

Keratin Complex® Color is a professional keratin-enhanced hair color line enriched with Advanced Keratin, Ceramides, and our specially formulated BotanicalPowerblend™. It delivers smooth, frizz-free results and provides vibrant, long-lasting color. Explore limitless color possibilities with color as healthy as it is vibrant.

Learn More

Bond Rebuilder

Vitalshot® Bond Rebuilder is an innovative, one-step keratin treatment that rebuilds and repairs the bonds of the hair to deliver stronger, healthier hair. This in-salon service is a one-step process that can be used alone or in any color service to strengthen damaged hair from the inside out.

Learn More

Care Collection

Keratin Complex® offers a variety of keratin-enhanced products that deliver stronger, healthier, and frizz-free hair for all hair types - whether you're a salon expert seeking exceptional services or a consumer looking for salon-quality results at home.

Learn More