Keratin Complex new EXPRESS COLOR & Smoothing System on a pink background

The NEW standard of Color Service

NEW! EXPRESS COLOR & Smoothing System

2-in-1 service that combines permanent color and smoothing in less time than a single-process color service.

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  • The image features four women with diverse hair textures and styles, all smiling and standing together.

    Shop by Collection

    Our products are enhanced with Signature Keratin for salon-quality, frizz-free, and healthy hair at home.

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    After

    Keratin Treatments

    Each of our treatments eliminates frizz, increases manageability, repairs damage, and leaves the hair with luminous shine!

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  • Smiling client with curly hair sitting in a salon chair, while the stylist stands beside her, both looking pleased with the result.

    Express Service Menu

    Transform your hair in the time it takes for a coffee break. Add Signature Keratin to any cut, color, or blow-dry.

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  • Client receiving a relaxing hair wash at a salon, with close-up focus on the stylist’s hands and the washing process.

    Salon Services

    Find the best service for you and book your appointment with a Keratin Complex® Certified Salon now!

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  • A hairstylist wearing gloves and a Keratin Complex apron blow-drying a client's hair in a modern salon setting.

    KERATIN COMPLEX PRO

    Access exclusive products, salon pricing, tools and resources for professional hair stylists!

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  • AT-HOME HAIR CARE

    Shop now and discover what it feels like to have beautiful hair every day.

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Our Best Sellers

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Collage of four women with different hair types using Keratin Complex products, showcasing the brand's versatility for all hair textures.

What is keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects hair nourishment and moisture. Keratin also forms a protective shield around the hair. When keratin is optimized, it leads to strong, healthy hair.

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On This Blog

  • Keratin Complex Introduces Express Color & Smoothing System

    Keratin Complex Introduces Express Color & Smoo...

    Keratin Complex is consistently pushing the boundaries of salon professional innovation–hence, the launch of its brand-new Express Color & Smoothing System, a revolutionary service that actually combines permanent hair color and...

    Keratin Complex Introduces Express Color & Smoo...

    Keratin Complex is consistently pushing the boundaries of salon professional innovation–hence, the launch of its brand-new Express Color & Smoothing System, a revolutionary service that actually combines permanent hair color and...

    LEARN MORE
  • Image of the new Express Color & Smoothing System. The image gas the 20 vol developer, KCPRIMER, KCEXPRESS, 3 shades of the KeraLuminous10, pink brush and pink bowl

    KERATIN COMPLEX LAUNCHES THE PERFECT COLOR SERV...

    In a world where time is money and moments matter, Keratin Complex®, is giving back both to stylists and their clients. The professional beauty brand that revolutionized the smoothing category,...

    KERATIN COMPLEX LAUNCHES THE PERFECT COLOR SERV...

    In a world where time is money and moments matter, Keratin Complex®, is giving back both to stylists and their clients. The professional beauty brand that revolutionized the smoothing category,...

    LEARN MORE
  • Four models in the photo. First model has blonde hair, the second mode has curly dark brown hair, the third model has light brown hair and the fourth model has dark curly hair

    Your Beautiful Hair Stories: Get the Looks

    For Keratin Complex’s “Your Beautiful Hair Stories” campaign, select members of the brand’s #KCEXPRESSIVES community of artists and hair educators helped real clients with real hair challenges (think: frizz, unmanageability,...

    Your Beautiful Hair Stories: Get the Looks

    For Keratin Complex’s “Your Beautiful Hair Stories” campaign, select members of the brand’s #KCEXPRESSIVES community of artists and hair educators helped real clients with real hair challenges (think: frizz, unmanageability,...

    LEARN MORE
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