Blond model in a fashion show

How-To: Tommy Hilfiger's Side Ponytail at NYFW

Keratin Complex partnered with celebrity stylist, Virginie Moreira creating hair styles that perfectly embodied not only the Tommy Hilfiger woman and man but the experiential event itself. Here’s how to achieve the effortless side ponytail look seen at the Tommy Hilfiger Fashion show in New York City.

Virginie prepped the model’s hair by applying a small amount of Keratin Complex Infusion Keratin Replenisher (4 oz. / $43 MSRP) to mid-shafts and ends of completely dry hair. 

Next, she applied a generous amount of Keratin Complex Volumizing Foam (8 oz. / $24 MSRP) to base of hair and used fingers to blow-dry hair back until dry. 

A closeup of a model getting her hair done

She then applied Keratin Complex Molding Paste (5 oz. / $24 MSRP) around hairline and work product into hair with fingers (or wide brush if you want to) while creating a ponytail pulled to the side of the head. 

Add moveable texture to the ponytail by spraying through Keratin Complex Texturizing Spray (5 oz. / $24 MSRP) throughout the ends. Finish with a light mist of Keratin Complex Flex Hold Hairspray (9 oz. / $26 MSRP).

Learn more about Keratin Complex styling favorites at! Follow us on social, @kertaincomplex for more hair styling tips & tricks!

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