The Power of Signature Keratin

From our revolutionary keratin smoothing treatments to a wide variety of salon-professional shampoos and conditioners, each product in our reparative hair care collection is powered with proprietary Signature Keratin for strong, healthy hair.

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  • Multiple closeup images of woman's hair, from short and curly to long

    #1 in Keratin Treatments

    Find your perfect keratin hair smoothing treatment.

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  • NEW: Red Carpet Blow-Dry Duo

    How To Get Mean Girls Star, Angourie Rice's, Red Carpet Look With Keratin Complex!

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What is keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects hair nourishment and moisture. Keratin also forms a protective shield around the hair. When keratin is optimized, it leads to strong, healthy hair.

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