Nothing’s better than beautiful, healthy hair. For Keratin Complex’s new “Your Beautiful Hair Stories” campaign, the brand invited its #KCEXPRESSIVES community of artists and hair educators, including Ariel Hitchens, Q’Cali and Molika, to showcase their talents using Keratin Complex KCEXPRESS Smoothing System, Keratin Complex KCTEXTURE Curl Enhancing Keratin Treatment, Keratin Complex Vitalshot Bond Rebuilder, and more on everyday clients with real hair challenges (think: frizz, dryness, dullness and overall manageability). “Whether my client has naturally straight hair or curly hair, I use Keratin Complex to make their lives easier,” explains Molika. “I love that Keratin Complex smoothing treatments don’t just work to straighten hair–the brand’s vast portfolio of natural keratin smoothing hair treatments are versatile and customizable, and can be used to simply make hair more manageable, tame frizz and flyaways, or impart defined curls.”
Not only that, but the #KCEXPRESSIVES also tapped the brand’s professional hair color for the dramatic hair transformations, such as Keratin Complex It’s a Blonde Thing Keratin Lightening System for healthy, shiny blondes; Keratin Complex KeraBrilliance Demi-Permanent Color for brilliant, reflective color results; and Keratin Complex KeraLuminous Permanent Color for 100-percent oxidative color that delivers rich, vibrant and precise results.
In the “Your Beautiful Hair Stories” campaign, we follow the journey of each #KCEXPRESSIVES and their model as they bring their vision to life using Keratin Complex’s array of hair-smoothing, curl-enhancing, and color-imparting products that empower clients to spend less time on their hair and more time enjoying life. The result? Vibrant hair that’s stronger and smoother with a healthy glow—and with these tress transformations, the kind of confidence that leaves their models looking, and feeling, their most beautiful. “It makes me so happy knowing that I gave my clients gorgeous hair and in turn, helped to boost their confidence,” enthuses Hitchens. And since Keratin Complex smoothing treatments feature cumulative effects for sleek, healthy hair, clients will return to your chair knowing they will leave the salon with stunning hair results, every time. “Keratin Complex has really helped to establish loyalty and trust with my clients, which not only leaves them with the best version of their hair, but also helps to boost my business and revenue,” adds Hitchens.
“Beautiful hair can change your whole mood and impact how you walk through the world,” says Q’Cali.
“Every client deserves to feel beautiful.” Every strand tells a story–share yours #yourbeautifulhairstories, plus learn all the details about how to get the looks from the #KCEXPRESSIVES by visiting Keratin Complex’s “Your Beautiful Hair Stories.”