• It’s a Blonde Thing® Keratin Lightening System® - 16 oz. - Hair Color
1 2

It's a Blonde Thing® Keratin Lightening System®

It's a Blonde Thing® Keratin Lightening System®

Professionals LOGIN TO PURCHASE

WHAT IT IS

It’s a Blonde Thing® Keratin Enhanced Lightener from Keratin Complex® is your go-to for powerful lift without compromise. Powered by Triple Protein Protection—a blend of Signature Keratin, collagen, and silk amino acids—this pro-favorite formula helps strengthen, restore, and protect every strand during the lightening process while enhancing softness and shine.

WHY WE LOVE IT

• Triple Protein Protection helps strengthen damaged hair, enhance softness and shine, and restore moisture balance.

• Signature Keratin helps reduce porosity for more even, consistent lift.

• Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity.

• Unique formula turns from blue to white when processing, for greater control and more accurate results.

• The dust-free formula mixes into a smooth, creamy consistency for even saturation and a "stay-put" application.

• This versatile lightener is ideal for on-scalp or off-scalp use, including freeform balayage and foiling techniques.

• Up to 7 levels of lift

HOW TO USE

• Mix lightener formula completely and apply to clean, dry hair.

• For best lightening results, apply lightener formula to fine subsections and fully saturate.

• Heat is not recommended.

• For full lightening, allow to process for 30-45 minutes.

• Mix with Keratin Complex Developers to maximize lightening results.

View full details
Keratin Complex Treatment Collections

Find out about our keratin treatments.

Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.

LEARN MORE

Overall rating: 5.0 / 5 from 10 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["results","blonde"].

Review highlights

Reviews

Doesn't swell..lifts clean, healthy results!

"What's not to love?! The creamy consistency, no swelling, lifts thru the dreaded level 7 brass with ease! And I swear my clients hair felt the same if not better after use on the finest of hair..."

— Rebecca (5/5)

Great product!! Never use anything

"Great product!! Never use anything else!!"

— Lisa L. (5/5)

Best Lightener I’ve ever used

"Best Lightener I’ve ever used"

— Charity D. (5/5)

Excellent product the best lighter

"Excellent product the best lighter power"

— Elvia G. (5/5)

Awesome

"Awesome product"

— Lisa L. (5/5)

The only lightener I will

"The only lightener I will use. You get a beautiful bright blonde."

— Cheryl M. (5/5)

Keratin Bleach

"The Keratin bleach ids the best bleach I’ve used in my 37yrs of doing hair . It doesn’t bleed so you can get closer to the root . It does minimal to no damage to previously bleached hair . Two thumbs up from me !"

— Robin L. (5/5)

Awesome product!

"Best lightener I’ve ever used. Highly recommend!"

— Darlene M. (5/5)

Very happy with end results!

"Very happy with end results! Hair feels great after foiling."

— Cheryl M. (5/5)

Great

"Great"

— Megan S. (5/5)

Q&A