New Arrivals

STYLING JUST GOT A KERATIN GLOW-UP.

Introducing two new keratin-powered styling innovations designed to elevate performance and protect hair health.

Meet KCRESET Reparative Dry Shampoo and KCDEFINITION Strengthening Texture Spray.

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Beautiful hair every day

Beauty is individuality. At Keratin Complex®, we believe that we are all unique and should embracethe natural fabric of our hair and never change it – just make it the best version of itself. Each of ourcustomizable keratin treatments, professional hair color and at-home products are powered with our Signature Keratin to make the hair healthy from the inside out.

Signature Keratin for stronger, smoother & healthier hair

Keratin is a protein and the major component in hair, skin and nails; in fact, hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).

Keratin depletes when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—like potholes in a road. Replenishing lost keratin helps correct porosity and smooth the hair’s surface. It restores strength and elasticity—giving the hair a more youthful, healthy appearance.

Tailored to individual needs and hair types

Our line of keratin-infused hair products is tailored to individual needs and hair types, promoting overall hair health while eliminating frizz and damage, increasing manageability, and leaving hair softer and shinier.