Introducing our boldest evolution yet: KCRIO

Straighter, Smoother & Shinier Hair

Inspired by the vibrant energy and diversity of Rio de Janeiro, KCRIO Restorative Keratin System was built to thrive in humidity, delivering straighter, sleeker, smoother results with luminous, glass-like shine.

Formulated without formaldehyde, this professional system delivers results that last up to three months

A large KCRIO Restorative Keratin System kit against a white background, surrounding the box are three products

MAXIMUM Sleek

KCRIO celebrates every unique hair fabric and heritage. Designed for all hair types, this powerful keratin treatment thrives in even the most humid climates, transforming frizzy hair into smooth, sleek perfection.

Straighter, Smoother & Shinier Hair

  • You are about to enter an image with a before and after comparison.

    To the left a woman with curly hair, to the right her hair is straight. She has on jeans and a green top in both images.

    Before

    After

  • You are about to enter an image with a before and after comparison.

    The back of a woman with long blonde hair. To the left her hair is puffy, to the right, it's straight.

    Before

    After

  • You are about to enter an image with a before and after comparison.

    Two images of the same woman. To the left her hair is puffy and frizzy, to the right her hair is smooth and straight

    Before

    After

  • A large white bottle of KCRIO Pre-Treatment Shampoo

    Step 1: KCRIO Pre-Treatment Shampoo

    Gently cleanses and opens the cuticle to prepare hair for transformation. The essential first step for achieving straighter, smoother, stronger results.

  • A white spray bottle of KCRIO restorative Keratin Treatment

    Step 2: KCRIO Restorative Keratin Treatment

    Innovative spray formula with Keratin, Creatine, and MuruMuru Butter delivers superior curl reduction and unmatched straightening power with glass-like shine.

  • A large white bottle of KCRIO Reconstruction Masque

    Step 3: KCRIO Reconstruction Masque

    Infused with Shea Butter to seal the cuticle, lock in moisture, and prevent split ends. Creates that coveted smooth, glossy finish.

  • Faster Service, Higher Profits

    20-minute processing time and innovative spray application means you can complete more services per day. With a recommended service price of $275 and 11 applications per kit, one KCRIO kit delivers $3,025 in potential revenue.

  • Formulated Without Formaldehyde

    KCRIO delivers powerful straightening performance without formaldehyde—never compromising results. Its proprietary blend of Signature Keratin, Creatine, and Murumuru Butter nourishes, smooths, and strengthens hair, restoring it from the inside out.

  • Client Retention Made Easy

    Designed for clients seeking unmatched straightening power and superior curl reduction. Ideal for busy, active lifestyles, KCRIO delivers same-day styling with zero downtime and long-lasting results that improve with each treatment.