Your Beautiful Hair Stories

REAL MODELS. REAL HAIR STRUGGLES. REAL RESULTS.

Keratin Complex proudly presents our 2025 campaign, Your Beautiful Hair Stories, featuring our #KCEXPRESSIVES community. Watch as three #KCEXPRESSIVES stylists transform their clients’ hair using our innovative products!

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STRONG. SMOOTH. CONFIDENT.

In this campaign, we follow the journey of each #KCEXPRESSIVE and their model as they bring their vision to life using Keratin Complex’s innovative products. The result? Hair that’s stronger, smoother, and healthier — and the kind of confidence that made their models feel unstoppable. Watch their stories unfold.

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    Side-by-side image of a woman with natural, undefined curls in the before photo and defined, shiny curls in the after photo. ||BEFORE, AFTER||

    Before

    After

    Syriah

    "After the KCTEXTURE treatment, I feel very confident! My hair feels lighter, bouncy, and flexible. I feel like a superwoman!"

    Watch the full interview 
  • Transformation image of a woman with long, coarse, light blonde hair in the before photo, and sleek, straightened, honey-toned hair in the after photo. ||BEFORE, AFTER||

    Dana

    "After this service, I feel ready to go out and conquer the world! My hair feels amazing and very healthy!"

    Watch the full interview 
  • Side-by-side image of a woman with natural, undefined curls in the before photo and defined, shiny curls in the after photo. ||BEFORE, AFTER||

    Rae

    "My hair feels great, super bouncy, and looks fantastic! I love having curls and really embracing them like this!"

    Watch the full interview 
  • Before and after image of a woman with long, thick, frizzy hair transformed into smooth, voluminous waves. ||BEFORE, AFTER||

    Makenzi

    "My hair has been my biggest insecurity my entire life! But after this service, my hair feels fresh, new, and silky!"

    Watch the full interview 

Meet Molika, Q, and Ariel — three incredible stylists creating powerful hair transformations.

  • A hairstylist in a black leather jacket styles a seated client's natural curly hair in a salon.

    Q

    "I love being a part of the KCEXPRESSIVES community! I feel stronger and more confident in my business and within my craft and expressing what I love!"

    Watch the full interview 
  • A hairstylist with curly red hair uses a round brush and blow dryer to straighten a client's long blonde hair.

    Ariel

    "To me, being a KCEXPRESSIVE means being with like-minded individuals, creating beautiful hair. But not just that, we help them feel beautiful, confident, and strong in who they are."

    Watch the full interview 
  • A hairstylist with long curly hair applies hair color to a client's hair using a brush.

    Molika

    "I love connecting with other stylists who are also passionate about hair. I love showing how much we love the industy and sharing our love for Keratin Complex!"

    Watch the full interview 
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A promotional image of the Keratin Complex Look Book 2025. The image shows three open pages: the cover featuring three women with different hair types and colors, a middle spread labeled 'Blondes' with a close-up of blonde hair, and a styling tutorial page titled 'Champagne Dreams' with before-and-after images, instructions, and a profile of a stylist with curly hair. ||LOOKBOOK, BLONDES||

2025 Look Book

Your Work, Our Spotlight.

We’re proud to highlight the incredible artistry from our talented community in this year’s Look Book. Your dedication to perfecting every style, from classic tones to bold fashion shades, is truly inspiring.

Flip Through the 2025 Look Book Now!
A collage featuring headshots of hairstylists from the Keratin Complex community, each with their Instagram handle and labeled as #KCEXPRESSIVE. To the right, an illustrated smartphone screen shows an Instagram grid with various hair transformations, products, and client results.

Step Into the Spotlight

Join the #KCEXPRESSIVES Stylist Community - a league of extraordinary stylists who harness the power of our keratin-enhanced portfolio to craft stronger, healthier hair for every hair fabric!

Join Now

#KERATINCOMPLEX