It's a Blonde Thing® Keratin Lightening System®

It’s a Blonde Thing® Keratin Enhanced Lightener from Keratin Complex® is your go-to for powerful lift without compromise. Powered by Triple Protein Protection—a blend of Signature Keratin, collagen, and silk amino acids—this pro-favorite formula helps strengthen, restore, and protect every strand during the lightening process while enhancing softness and shine.

• Triple Protein Protection helps strengthen damaged hair, enhance softness and shine, and restore moisture balance.

• Signature Keratin helps reduce porosity for more even, consistent lift.

• Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity.

• Unique formula turns from blue to white when processing, for greater control and more accurate results.

• The dust-free formula mixes into a smooth, creamy consistency for even saturation and a "stay-put" application.

• This versatile lightener is ideal for on-scalp or off-scalp use, including freeform balayage and foiling techniques.

• Up to 7 levels of lift