• Keratin Volume Amplifying Shampoo liter bottle on white background
  • Keratin Volume Amplifying Shampoo and conditioner bottle on a white textured background
  • infographic || Creates body & fullness. Lightweight, hydrating formula powered by Signature Keratin for stronger, healthier hair. Coconut, Argan, and Sweet Almond Oil add hydration & eliminate frizz. For flat or fine hair types.
  • Keratin Volume Amplifying Shampoo and conditioner liter bottle on a white textured background
  • Infographic || Creates body & fullness. Lightweight, hydrating formula powered by Signature Keratin for stronger, healthier hair. Coconut, Argan, and Sweet Almond Oil add hydration & eliminate frizz. For flat or fine hair types.
  • infographic || Add volume & create body, for flat or fine hair, No added sodium chloride, no added sulfates, no added parabens
  • Before and after of a woman with long brunette hair — on the left, her hair is frizzy; on the right, it’s smooth

    Before

    After

  • model imagery
  • model imagery
  • Before and after of a woman with long brunette hair — on the left, her hair is frizzy; on the right, it’s smooth

    Before

    After

  • Keratin Volume Amplifying Shampoo video. Model talking about why she loves Keratin Volume Amplifying Shampoo
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Keratin VolumeAmplifying Shampoo

Keratin Volume Amplifying Shampoo

$50.00 USD
$50.00 USD
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This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness. For all shades. 

  • Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
  • Creates volume and shape.
  • Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
  • Signature Keratin protects, smooths and strengthens the hair.
  • A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
  • Shea butter hydrates for a soft and silky finish.
  • Pro Vitamin B5 locks in moisture for long-lasting shine.
  • Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.

WHAT IT IS

This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness.

WHO IT'S FOR

For all shades.

WHY WE LOVE IT

  • Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
  • Creates volume and shape.
  • Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
  • Signature Keratin protects, smooths and strengthens the hair.
  • A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
  • Shea butter hydrates for a soft and silky finish.
  • Pro Vitamin B5 locks in moisture for long-lasting shine.
  • Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.

HOW TO USE

Apply to wet hair. Massage into a lather and rinse thoroughly. Follow with Keratin Volume Amplifying Conditioner.

View full details
Keratin Complex Treatment Collections

Find out about our keratin treatments.

Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.

LEARN MORE

Overall rating: 3.4545455 / 5 from 11 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["hair"].

Review highlights

Reviews

Love

"Love the volume shampoo and conditioner! I had a keratin treatment, so my hair dresser suggested I get this shampoo and conditioner. Great idea!!"

— nicole c. (5/5)

Shampoo

"I feel that the shampoo has changed. The consistency is very runny. I’ve shaken the bottle and still is runny. Also, doesn’t smell the same. Has the ingredients changed??"

— LeeAnn M. (3/5)

I was sent something I

"I was sent something I didn't order I wouldn't give this company your credit card info there send you stuff you didn't order an charge your card"

— Alberta T. (1/5)

Volume

"The volumizer shampoo gives love to find thin hair!"

— Gina B. (5/5)

Soupy formula

"I have been using Keratin products for years. I decided to try the amplifying shampoo, which is so watery and soupy. I wanted to return it, but I was told I would have to pay for the shipping, even though the product is inferior."

— Paula S. (1/5)

Super runny, like water

"Shampoo is too runny, it's literally like water. Some spilled during the delivery, some of it is continuously leaking while standing in my bathroom. Either the packaging should be changed, so the bottle can stand and not allow the shampoo to spill out, or the consistency should be changed. Overall, this product is bad."

— Alina (1/5)

Volume for thinning hair

"Generally, shampoos that advertise volume do not help my hair. But this product, coupled with the Vanilla Bean Conditioner, is effective, it feels good, and I am having good hair days again!!"

— Kathy O. (5/5)

Too Watery

"I've used the Keratin Complex "Smoothing Shampoo" previously, but I wanted to try the Amplifying Shampoo. Although I'm guessing it works OK, the shampoo seems drastically watered down. It's extremely watery, to the point that it's difficult to pour it into my hand and then transferring it to my head as it just runs right out of my hand. It's nothing like the consistency of the smoothing shampoo. I reported this to Keratin Complex on the website, but I was told that most of your shampoos "can be" thin and watery."

— Estelle J. (3/5)

Nice!

"It does the job but it's a bit runny..."

— Diana C. (4/5)

Great product!! Leaves hair soft

"Great product!! Leaves hair soft and manageable. Does not weigh hair down ."

— cindy f. (5/5)

Q&A

Is it sulfate and paraben free?
Hi Ashley, Unfortunately, our Keratin Volume Amplifying Shampoo is not paraben free. Parabens are a family of related chemicals that are commonly used as preservatives in cosmetic products. Preservatives may be used in cosmetics to prevent the growth of harmful bacteria and mold, in order to protect both the products and consumers.
What are the ingredients?
Hi Rosette, To request our ingredient lists for each product, you can contact our customer service at info@keratincomplex.com