Timeless Color®Fade-Defy Shampoo
Timeless Color® Fade-Defy Shampoo
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Salon-professional color-safe shampoo formula contains a unique PolyQ Complex that protects against hair color fade and defends hair from environmental aggressors.
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UV absorbers protect hair color from the dulling effects of the sun.
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Keratin conditions and nourishes for healthy hair while reinforcing the hair’s natural protective barrier against color loss.
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Free of sodium chloride, sulfates, and parabens.
WHAT IT IS
WHAT IT IS
Color-safe shampoo defends against fading and delivers long-lasting vibrancy and color protection. No added sodium chloride, sulfates, or parabens.
WHO IT'S FOR
WHO IT'S FOR
For color-treated hair.
WHY WE LOVE IT
WHY WE LOVE IT
Salon-professional color-safe shampoo formula contains a unique PolyQ Complex that protects against hair color fade and defends hair from environmental aggressors.
UV absorbers protect hair color from the dulling effects of the sun.
Keratin conditions and nourishes for healthy hair while reinforcing the hair’s natural protective barrier against color loss.
Free of sodium chloride, sulfates, and parabens.
HOW TO USE
HOW TO USE
Apply to wet hair. Massage into a lather and rinse thoroughly. Follow with Timeless Color Fade-Defy Conditioner.
Find out about our keratin treatments.
Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.