• Timeless Color Fade-Defy Shampoo Liter bottle on a white background
  • Timeless Color Fade-Defy Shampoo and conditioner Liter bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Infographic || Color Protect & Fight Against Fading, For color-treated hair, No added sodium chloride, no added sulfates, no added parabens
  • Timeless Color Fade-Defy Shampoo and conditioner bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Model Imagery
  • Before and after of a woman with long copper hair — on the left, her hair is frizzy; on the right, it’s smooth, full, and styled with volume.

    Before

    After

  • Timeless Color Fade-Defy Shampoo video. Model talking about why she loves Timeless Color Fade-Defy Shampoo
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Timeless Color®Fade-Defy Shampoo

Timeless Color® Fade-Defy Shampoo

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Color-safe shampoo defends against fading and delivers long-lasting vibrancy and color protection. No added sodium chloride, sulfates, or parabens. For color-treated hair. 

  • Salon-professional color-safe shampoo formula contains a unique PolyQ Complex that protects against hair color fade and defends hair from environmental aggressors.

  • UV absorbers protect hair color from the dulling effects of the sun.

  • Keratin conditions and nourishes for healthy hair while reinforcing the hair’s natural protective barrier against color loss.

  • Free of sodium chloride, sulfates, and parabens.

WHAT IT IS

Color-safe shampoo defends against fading and delivers long-lasting vibrancy and color protection. No added sodium chloride, sulfates, or parabens. 

WHO IT'S FOR

For color-treated hair.  

WHY WE LOVE IT

  • Salon-professional color-safe shampoo formula contains a unique PolyQ Complex that protects against hair color fade and defends hair from environmental aggressors. 

  • UV absorbers protect hair color from the dulling effects of the sun. 

  • Keratin conditions and nourishes for healthy hair while reinforcing the hair’s natural protective barrier against color loss. 

  • Free of sodium chloride, sulfates, and parabens. 

 

HOW TO USE

Apply to wet hair. Massage into a lather and rinse thoroughly. Follow with Timeless Color Fade-Defy Conditioner.   

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Keratin Complex Treatment Collections

Find out about our keratin treatments.

Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.

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Overall rating: 4.5 / 5 from 4 reviews.

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Reviews

Shipping was delayed

"I ordered some shampoos which I always love. The problem was the order came a week past when it was supposed to come. My client ordered from Amazon instead."

— Sheryl S. (3/5)

Love this shampoo and conditioner

"Love this shampoo and conditioner"

— Pat L. (5/5)

The best shampoo ever

"This is by far my favorite shampoo I’ve ever used, it makes your hair so shiny and soft. It also is uva and uvb protectant so it prevents hair fading from the sun. I will never not use this shampoo!"

— Natalie B. (5/5)

Timeless color shampoo

"Customer’s favorite keratin shampoo"

— Irena G. (5/5)

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