• Timeless Color Fade-Defy Shampoo bottle on a white background
  • Timeless Color Fade-Defy Shampoo and conditioner bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Timeless Color Fade-Defy Shampoo and conditioner Liter bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Infographic || Color Protect & Fight Against Fading, For color-treated hair, No added sodium chloride, no added sulfates, no added parabens
  • Before and after Model Imagery

    Before

    After

  • Timeless Color Fade-Defy Shampoo video. Model talking about why she loves Timeless Color Fade-Defy Shampoo
  • Model Imagery
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Timeless Color®Fade-Defy Shampoo

Timeless Color® Fade-Defy Shampoo

$30.00 USD
$30.00 USD
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This color-protecting shampoo defends against fading and delivers long-lasting vibrancy. For all shades and hair types. 

  • Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
  • UV absorbers protect color from the dulling effects of the sun.
  • Provitamin B5 hydrates and provides antioxidant protection.
  • Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
  • Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex® smoothing treatments.

    WHAT IT IS

    This color-protecting shampoo defends against fading and delivers long-lasting vibrancy. 

    WHO IT'S FOR

    For all shades and hair types. 

    WHY WE LOVE IT

    • Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
    • UV absorbers protect color from the dulling effects of the sun.
    • Provitamin B5 hydrates and provides antioxidant protection.
    • Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
    • Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex® smoothing treatments.

    HOW TO USE

    Apply to wet hair. Massage into a lather and rinse thoroughly. Follow with Timeless Color Fade-Defy Conditioner.   

    View full details
    Keratin Complex Treatment Collections

    Find out about our keratin treatments.

    Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.

    LEARN MORE