• Timeless Color Fade-Defy Shampoo bottle on a white background
  • Timeless Color Fade-Defy Shampoo and conditioner bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Timeless Color Fade-Defy Shampoo and conditioner Liter bottle on a textured white background
  • Infographic || Color-protecting duo flights against color fade, enriched with wheat & oat proteins, locks in color for long-lasting vibrancy, UV absorbers protect from the sun, powered by signature keratin for stronger healthier hair
  • Infographic || Color Protect & Fight Against Fading, For color-treated hair, No added sodium chloride, no added sulfates, no added parabens
  • Before and after of a woman with long copper hair — on the left, her hair is frizzy; on the right, it’s smooth, full, and styled with volume.

    Before

    After

  • Timeless Color Fade-Defy Shampoo video. Model talking about why she loves Timeless Color Fade-Defy Shampoo
  • Model Imagery
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Timeless Color®Fade-Defy Shampoo

Timeless Color® Fade-Defy Shampoo

$30.00 USD
$30.00 USD
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This color-protecting shampoo defends against fading and delivers long-lasting vibrancy. For all shades and hair types. 

  • Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
  • UV absorbers protect color from the dulling effects of the sun.
  • Provitamin B5 hydrates and provides antioxidant protection.
  • Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
  • Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex® smoothing treatments.

    WHAT IT IS

    This color-protecting shampoo defends against fading and delivers long-lasting vibrancy. 

    WHO IT'S FOR

    For all shades and hair types. 

    WHY WE LOVE IT

    • Unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors.
    • UV absorbers protect color from the dulling effects of the sun.
    • Provitamin B5 hydrates and provides antioxidant protection.
    • Keratin conditions the hair while reinforcing its natural protective barrier against color loss.
    • Formulated without sodium chloride, sulfates, and parabens to protect the longevity of Keratin Complex® smoothing treatments.

    HOW TO USE

    Apply to wet hair. Massage into a lather and rinse thoroughly. Follow with Timeless Color Fade-Defy Conditioner.   

    View full details
    Keratin Complex Treatment Collections

    Find out about our keratin treatments.

    Our full portfolio of customizable keratin smoothing treatments is designed to make your hair healthier, stronger and smoother.

    LEARN MORE

    Overall rating: 4.428571 / 5 from 7 reviews.

    AI Generated Review Summary

    Summary topics

    Review topics: ["smell","shampoo"].

    Review highlights

    Reviews

    Good product.

    "Good product. Wish it smelled better"

    — Melisa D. (4/5)

    Great products

    "Timeless color/ fade defy shampoo and conditioner keeps your expensive color job from going down the drain."

    — Debra M. (5/5)

    Great Shampoo!

    "This shampoo is great and helps keep your color! I love it!"

    — Nancy C. (5/5)

    Great Shampoo

    "I have been buying Keratin Complex fade defy shampoo for many years as suggested by my hair stylist. It made a noticeable difference in my hair. It is stronger, shiny and looks healthy! Thank you!!"

    — Rania M. (5/5)

    Changed the formula?

    "The smell is stronger and the shampoo seems different. It used take me 6 pumps and now it takes three. That might seem good but it's a harsher shampoo on hair that is colored. And I don't like the stronger scent."

    — Allison S. (2/5)

    Timeless Shampoo and Conditioner

    "So perfect for my fine hair, great scent."

    — Adler (5/5)

    Absolutley love this duo

    "I love my Timeless Shampoo and Conditioner.... Shampoo lathers and cleanses without stripping my hair. Conditioner.... Conditions my grays with out to much weight and protects my color for color longevity. Great Combo."

    — Tina (5/5)

    Q&A

    What is the difference between timeless color fade defy shampoo and the color care shampoo?
    Hi Sharon, The Timeless Color Fade Defy is packed with more protection and reduces color from fading. Both shampoos are great for color and keratin treated hair. If you need further information, please feel free to contact our Customer Service team at 888-409-4445 or info@keratincomplex.com.