Four women smiling and standing close together against a light background, dressed in black and white tops.

Your Beautiful Hair Stories

Keratin Complex proudly presents our 2025 campaign, featuring the vibrant #KCEXPRESSIVES community. Watch as three talented stylists transform their clients' hair using our innovative products!

Watch the transformations
  • The image features four women with diverse hair textures and styles, all smiling and standing together.

    Shop by Collection

    Our products are enhanced with Signature Keratin for salon-quality, frizz-free, and healthy hair at home.

    SHOP NOW 

  • Keratin Treatments

    Each of our treatments eliminates frizz, increases manageability, repairs damage, and leaves the hair with luminous shine!

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  • Smiling client with curly hair sitting in a salon chair, while the stylist stands beside her, both looking pleased with the result.

    Express Service Menu

    Transform your hair in the time it takes for a coffee break. Add Signature Keratin to any cut, color, or blow-dry.

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  • Client receiving a relaxing hair wash at a salon, with close-up focus on the stylist’s hands and the washing process.

    Salon Services

    Find the best service for you and book your appointment with a Keratin Complex® Certified Salon now!

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  • A hairstylist wearing gloves and a Keratin Complex apron blow-drying a client's hair in a modern salon setting.

    KERATIN COMPLEX PRO

    Access exclusive products, salon pricing, tools and resources for professional hair stylists!

    JOIN KERATIN COMPLEX PRO

  • AT-HOME HAIR CARE

    Shop now and discover what it feels like to have beautiful hair every day.

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Our Best Sellers

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Collage of four women with different hair types using Keratin Complex products, showcasing the brand's versatility for all hair textures.

What is keratin?

Hair is made up of keratin—this protein makes up the natural structure of hair and directly affects hair nourishment and moisture. Keratin also forms a protective shield around the hair. When keratin is optimized, it leads to strong, healthy hair.

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First, still the best

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On This Blog

  • Blonde Model

    Hair How-To: Golden Blonde

    If your client desires delicious buttercream-inspired strands for the holiday season, try this stunning golden blonde hair look.

    Hair How-To: Golden Blonde

    If your client desires delicious buttercream-inspired strands for the holiday season, try this stunning golden blonde hair look.

    LEARN MORE
  • Image of Red Carpet Blow Dry Duo

    Holiday Hair is Easy As 1-2-3 With The Red Carp...

    Whether as an in-salon blow-out or at-home maintenance for your hair, the Keratin Complex Red Carpet Blow-Dry will make you feel confident enough to walk into any special holiday event,...

    Holiday Hair is Easy As 1-2-3 With The Red Carp...

    Whether as an in-salon blow-out or at-home maintenance for your hair, the Keratin Complex Red Carpet Blow-Dry will make you feel confident enough to walk into any special holiday event,...

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  • A group image showcasing both professional and consumer keratin complex products.

    2024 Keratin Complex Black Friday Sale!

    Nothing rings in the holiday season like Black Friday Deals! We’re here to help get the best deals on keratin-enhanced hair care that will have your hair ​“picture-perfect ready” for...

    2024 Keratin Complex Black Friday Sale!

    Nothing rings in the holiday season like Black Friday Deals! We’re here to help get the best deals on keratin-enhanced hair care that will have your hair ​“picture-perfect ready” for...

    LEARN MORE
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